Decoding Traveler Intent: Turning Anonymous Browsers Into Bookers
What You'll LearnWhile AI-driven personalization and first-party data strategies offer game-changing solutions for today's travel marketers, many brands still struggle to effectively connect the dots between anonymous traffic, abandoned bookings, and long-term customer retention.In this upcoming webinar, industry experts will join Skift to discuss how identity resolution is transforming travel marketing and share real-world insights on re-engagement strategies that drive direct bookings, loyalty, and revenue growth.• How travelers research and book trips, including the extended consideration period, key decision drivers, and what stops them from completing a booking• How younger travelers prioritize booking directly, what incentives drive conversions, and how to compete with OTAs• Why anonymous traffic is a massive revenue opportunity — and how leading travel brands are solving it• How identity resolution transforms anonymous traffic into engaged customers, enabling personalized re-engagement across email, SMS, and paid channelsSpeakers: Ronen Kadosh, Executive Director - Travel and Ticketing, Wunderkind; Michael Goldrich, Founder, Vivander Advisors.
