Search Engine Journal

Are you tracking your SEO performance on AI-driven search engines like ChatGPT, Gemini and Perplexity?With Google’s evolving search landscape and the rise of AI-powered search, traditional SEO tracking methods are no longer enough. Join us as we dive into practical, technical strategies for monitoring and optimizing your visibility in AI-generated search results.You’ll learn:• How to track your performance on AI-powered search engines like ChatGPT and Perplexity.• The best tools and techniques for monitoring AI-driven search rankings.• How to set up scrapers—both manually and programmatically—to analyze AI search visibility.With insights from Ariel Shulman, VP of Product at Bright Data, we’ll walk through a live demo showing how to track AI search results and extract meaningful insights.We’ll also share actionable strategies to improve uptime, ensure data accuracy using APIs, and prepare for future SERP disruptions.Stick around for a LIVE Q&A, where you can get your questions answered by our experts.Can’t make it live? No problem—register now, and we’ll send you the recording so you don’t miss out!Speaker: Ariel Shulman, VP, Bright Data.Host: Heather Campbell, Director of Marketing, Search Engine Journal.

Everyone wants to build great links that drive the desired traffic…but it can be really difficult.Let us show you the path to success.Join Michael Johnson and his “Fellowship” of link building experts as they break down the make-up of a successful link building campaign, step-by-step. Along the journey, we will show you everything you need to build great links that move the needle and stand the test of time.You’ll learn:Effective processes & tactics for link acquisition.How to identify when links aren’t the problem, and what to look for instead.Common pitfalls & mistakes in modern link building campaigns.With this band of experts, we will walk through their process for site finding, outreach, content creation and more. You’ll walk away with a comprehensive understanding of what it takes to build successful links, with proven methods that have worked for Resolve’s clients.If you’re looking to create a robust link building strategy, then this webinar is for you.Be sure to join us live to get an exclusive chance to ask Michael and his team your link-building questions after the presentation.Not sure you can make it live? No problem. Save your seat and we’ll send you a recording after the webinar.Speakers: Michael Johnson - CEO/Founder, Resolve; Willem Rogers - Content Outreach Specialist, Resolve; Danika Olsen - Director of Production, Resolve; Tabitha Wilson - Content Specialist, Resolve.

AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to stay competitive and deliver unprecedented value.Join us as we explore how to automate SEO strategy and implementation, saving time, money, and resources, while also delivering maximum results for your clients or business. You’ll learn how to incorporate SEO automation into your workflows and see real-world examples of marketing agencies that are automating their SEO to deliver drastic results for clients.We’ll show you:How to automate your SEO and transform your marketing agency or business into an AI-driven powerhouse.Real-world case studies from agencies that have embraced the power of automation.New strategies for scaling your agency operations or business marketing for revenue generation.With Manick Bhan, we’ll give you the tools to level up your services, improve campaign performance, and scale your business.The future of digital marketing is here, and it’s powered by AI. Are you ready for it?Don’t miss our exclusive breakout session after the presentation, where we’ll show you detailed walkthroughs for harnessing the power of Search Atlas in a live-only demonstration!Can’t make it that day? Reserve your seat anyway and we’ll send you a recording of the main presentation.Speakers: Manick Bhan - Founder and CTO, Search Atlas; Loren Baker - Founder, Search Engine Journal.

Looking to build a PPC strategy that will increase your leads up to 3 times in 2024? Join us as we unlock the secret to Redesign’s time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more. Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success. You’ll learn: An A-Z successful lead generation strategy based on proven case studies. The major pitfalls in lead generation, and what you should do instead. How to navigate Google’s recommendations, and separate the good from the bad. Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business. You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy. Following the presentation, don’t miss our live Q&A with Chris, where he will answer your burning questions. Can’t make it that day? Register and we’ll send you a recording following the presentation.

With all of the updates to Google's SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments.Let us help.Join us for a deep dive into all things SERP features, what they are, and why they're important. We'll also show you how you can snag some for your own business.STAT's Senior Search Scientist, Tom Capper, will show you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device type and geographic market.We'll show you:An overview of SERP features: what they are, why they're important, and what's new.How the top 5 SERP features stack up with fresh data on prevalence and share of voice.How to craft your own tailor-made SERP feature strategy to win visibility.You'll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost your organic presence.Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Save your seat!Following the presentation, Tom will be answering your SERP feature questions in a live Q&A you won't want to miss, so come prepared.Can't make it that day? Register and we'll send you a recording following the presentation.