How to track the success of an earned media campaign

PRmoment.com's advertising webinar unveils media tracking with new digital tools, enhancing PR campaigns. Improve your strategy. Learn more on WebinarCafe

Advertising Webinar Benefits

Attempting to isolate the contribution comms in an integrated marketing campaign has long been a frustration for public relations professionals. But digital technologies, more advanced campaign planning techniques and the appropriate use of integrated measurement frameworks have changed the game. Learn how to implement these techniques at this webinar.