Zeros to Heroes: How to Be the Sales Enablement Department
Join Product Focus's webinar on sales enablement. Discover ways to transform your product team from a hindrance to a powerful sales ally. Learn more on Web...
Sales Webinar Benefits
Sales teams are often portrayed as a source of trouble by product management people, citing overcommitment, short-term thinking and a tendency to make knee-jerk demands for features. However any successful product company needs a strong and effective sales function, so how can product managers best support this?
In this 45-minute webinar, Aidan Dunphy will look at the sometimes vexed relationship between product and sales, how to avoid being seen as the “sales prevention department” and instead becoming their most powerful resource and ally.
Key discussion points:
Sales is where your product meets its customer.
Sales people have their job to do, and they need your help.
If you want Sales to say and do strategic things, then give them the right ammunition.
Date and time:
Wednesday 28 May 2025: 12:00 UK / 13:00 CEST / 07:00 EDT / 04:00 PDT
About our speaker:
Aidan has more than 25 years’ experience of product management in software businesses including ERP, data quality, digital transformation, and app development. He has worked with more than fifty tech start-ups.
His previous senior roles include Principal Consultant, Head of Product Strategy, Chief Product Officer and Chief Commercial Officer. As a board advisor and investor in SME and start-up tech businesses, Aidan helps to understand motives, balance priorities and to gain an agile mindset, always with a forensic mindset. Aidan holds a B.Sc. (Hons) Mathematics and an Executive MBA.
