Product Focus

Sales teams are often portrayed as a source of trouble by product management people, citing overcommitment, short-term thinking and a tendency to make knee-jerk demands for features. However any successful product company needs a strong and effective sales function, so how can product managers best support this?In this 45-minute webinar, Aidan Dunphy will look at the sometimes vexed relationship between product and sales, how to avoid being seen as the “sales prevention department” and instead becoming their most powerful resource and ally.Key discussion points:Sales is where your product meets its customer.Sales people have their job to do, and they need your help.If you want Sales to say and do strategic things, then give them the right ammunition.Date and time:Wednesday 28 May 2025: 12:00 UK / 13:00 CEST / 07:00 EDT / 04:00 PDTAbout our speaker:Aidan has more than 25 years’ experience of product management in software businesses including ERP, data quality, digital transformation, and app development. He has worked with more than fifty tech start-ups.His previous senior roles include Principal Consultant, Head of Product Strategy, Chief Product Officer and Chief Commercial Officer. As a board advisor and investor in SME and start-up tech businesses, Aidan helps to understand motives, balance priorities and to gain an agile mindset, always with a forensic mindset. Aidan holds a B.Sc. (Hons) Mathematics and an Executive MBA.

Do your internal stakeholders have different views on your product’s market potential? Have you ever walked into a meeting expecting to align on a roadmap or business case, only to end up debating fundamental assumptions about market size?If so, it’s time to create a market model. In this 45-minute webinar, we’ll show you how to align diverse data sources and reconcile conflicting stakeholder insights—using real-world examples. You’ll learn why a market model is essential for strategic planning and everyday product decisions.This session is especially valuable for product managers working with external/commercial products selling over 100 units per year, but anyone looking for practical insights is welcome to join!Key discussion points:• What a market model looks like (real-life example)• How to build and maintain a market model• Why it’s critical for alignment with senior leadership and your product teamDate and time:Wednesday 30 April 2025: 12:00 UK / 13:00 CEST / 07:00 EDT / 04:00 PDTAbout our speaker:Linda is a Product Focus Senior Consultant. She has 20 years of experience in product management from the audio communications, med-tech, and software industries.Linda has worked full-time for companies operating in both B2B, B2C, and B2G markets. In addition, as a consultant, she has helped clients with the full range of product management activities, from market analysis and product strategy to upstream and downstream product management. She is a native Danish speaker and fluent in English.

“When I was first promoted to managing a large product management team, I didn’t know exactly what I should be focusing on – especially regarding people and their growth and development. It took years of learning, and lots of mistakes and successes to hone my approach to developing people – I’ve created this webinar to help other leaders who are on this same journey.” – Eddie Pratt About the webinar: As a leader of product managers, you’re only as good as your team. You’ll quickly realize that your product managers and team are the real ‘product’ that needs managing. Your product managers are value multipliers – their impact is amplified across the entire business. Here’s the secret: if you make your product managers successful – it’s going to make you and your business more successful. Key takeaways: • Learn how successful leaders approach people growth • Identify core competencies needed for high-performing product managers (essential for use in job descriptions, job ladders, development conversations and more) • Discover practical tactics to advance your product managers' growth journey (training is only one of dozens of tactics) • Learn how to measure the impact of your people development initiatives Bonus: • In the webinar we also look at a unique way of visualising the growth journey of product managers – one that will be strikingly familiar, but you’ve probably never seen it applied like this Who’s this webinar for? • Leaders and aspiring leaders of teams of product managers • Learning and Development (L&D) professionals aligned to product management teams Date and time: Wednesday 24 April 2024: 12:00 UK / 13:00 CEST / 07:00 EDT / 04:00 PDT About Eddie Pratt: Eddie is the Managing Director of Product Focus. He has over 20 years of experience in product management and product marketing. Eddie has helped businesses ranging from Silicon Valley start-ups to multinational corporations – he’s grown and led several product and development organizations, building and running products, platforms, and services.